Below are some statistics that will give you an idea of the captured market the iOS platform and the Apple AppStore® bring to you:
• AppStore applications available on 3 types of devices - iPod Touch, iPhone, iPad
• Total Number of iOS Devices sold till date - +200 million devices sold
• iOS is the #1 Mobile Operating System - 44% of the market share
• Within the first 14 months, more than 25 million iPads sold
• There are more than 425,000 apps on the AppStore today
• 90,000 of these are made specially for the iPad
• More than 14 Billion Apps have been downloaded in less than 3 years
• There are 225 million account holders on the AppStore with valid Credit Cards and 1-click purchasing enabled
• App owners have earned $2.5 billion since the launch of the AppStore in 2008
In addition to revenue from the app, the app serves as a great marketing tool, especially if it is free to download. With links to your social media avenues (blog, twitter, Facebook, etc.) and company contact information, it is sure to bring you more traffic and inquiries.