Incept Development

{application software design and development}

Clean up your crapware

Couple of years ago we released and application called EnlistApp. It was a blog network native iPhone/iPad application. It has never been updated since. This application has become subpar and today we have permanently deleted it. We could have kept the app as a portfolio showcase or just for sheer numbers, but we didn't. We suggest that fellow developers do the same with the crapware boggling the App Store. Please keep the quality and not the numbers high.
- Incept Development Team.

Apps: The Daily Word


The Learning Edge, a leading provider of standardized test preparation and the maker of SATLadder, has announced the launch of its new SAT® preparation app - The Daily Word.

The Daily Word was created to make the painful vocabulary review task easier and more enjoyable. As with most any task undertaken, SAT preparation is most effective if a student enjoys herself along the way! 

By far the hardest part of vocabulary review is staying on task and doing a little bit of work each day. The temptation is to put it off and then cram the words right before the test. This works for some, but fails for most. Slow and steady wins the vocabulary race. 

The Daily Word keeps students on task because each day they receive a notification with the Word of the Day. Students should take a look at that word and see if it is a word that they know. If so, great! If not, they should make a notecard for it and add it to one of their stacks within the app.
The Daily Word has 4 main features to help students build a winning vocabulary:

(1) A Word of the Day
(2) A notecard creation system
(3) A notecard review system
(4) A Game Center that provides practice questions

The Word of the Day functions as a daily reminder. This daily notification keeps students on task and reminds them to study some words.

The notecard creation system helps students build the stacks of words that they will study. Students can use The Daily Word to create a notecard for any word that they encounter and do not know. 

The notecard review system facilitates the construction of the deep vocabulary students need to dominate the Critical Reading portion of the SAT. Students should review their stacks a little bit each day so that they can give the words the opportunity to work their way to long term memory.

Finally, the Game Center allows students to test their vocabularies in context. The Daily Word comes with 100 Sentence Completion questions and 100 Synonym Search questions. Students should try those questions to see which words they know and which words they don’t know. What should they do with any word they don’t know? You guessed it! Create a notecard. 

Mark Anestis, director and founder of the Learning Edge, and creator of The Daily Word, is thrilled to launch his new notecard system. “The Daily Word provides students with an on-the-go way to work on their vocabularies. While sitting on the bus killing time, open up The Daily Word and study some cards. While watching TV, mute the commercials, open up The Daily Word and study some cards. Students can study when it is convenient for them to do so.” 

Anestis also likes the fact that this app makes it possible for parents to help their children in an unobtrusive way. “One of the most common questions I get from parents is ‘What can I do to help my son or daughter prepare for the SAT?’ Assisting with vocabulary review is one of the most impactful things a parent can do. Parents with The Daily Word app can receive the word of the day and use the word in conversation to reinforce learning for their children. This app helps make the preparation process between parent and child collaborative rather than combative."

The Daily Word includes over 1,000 high-frequency SAT® words and allows students to create a notecard for any word that is not included in the app. It’s an incredibly versatile tool that can turn a student's vocabulary into a key strength on test day.

The Daily Word is available for iPhone, iPad, and iPod Touch and can be downloaded from the App Store.

Download today and begin chipping away at the SAT vocabulary, one day at a time!

SAT® is a registered trademark of the College Entrance Examination Board, which was not involved in the production of, and does not endorse, this product.

Apps: iCards HTML 2.1 Released

iCards HTML iPhone/iPad App


A new version of iCards HTML has been released. It includes lots of enhancements and improvements:

- Brand New UI
- Tons of new cards including

New Year Crds
Christmas Cards
Hanukkah Cards
Seasonal Greetings Cards

Fresh look, 140+ cards, all free. Go get it:


Apps: To Be Wed 1.0 released

To Be Wed iPhone/iPad App

To Be Wed is a simple but extensive wedding checklist created based on the knowledge and experience of the New York based, celebrity wedding planner, Sonal J. Shah. With her vast knowledge of wedding planning, she has the experience and know how to guide you with all the right tasks that need to be completed to make your wedding planning stress free and organized.


Steve Jobs dies at 56


May Your Restless Soul Rest in Peace.

Apps: NYE Comics 1.1 Released

A new version of NYE Comics has been released.

  • In App Purchases
  • Greatly Improved Reader
  • Multiple Tiltes


Lynn Devlin is a medical examiner who thinks she has seen everything Nye County has to throw at her. She copes with methodical, rational logic. But when a grotesque murder of a supposed alien abductee occurs that cannot be solved with her scalpel and microscope, Lynn finds her detachment is shattered, and her dream haunted by large, dark, oval-shaped eyes. Now, only one thing is certain: There's a killer loose in the alien abductee community... human or otherwise.

The app is free so go get it on the AppStore:


Apps: iCards HTML 1.95 Released

A new version of iCards HTML has been released. It includes lots of enhancements and improvements:

- 100% Free for a Limited Time.
- Post to FaceBook
- Send as Image
- Save to Photo Library

- Current Holiday Cards, Greeting Cards, and Stationery (92 premium Cards total all included in this version):

Holiday Cards (28 Total):
4 Republic Day India Premium Cards
4 Chinese New Year Premium Cards
4 Valentine's Day Premium Cards
4 Easter Premium Cards
4 Mother's Day Premium Cards
4 Father's Day Premium Cards
4 July 4th Premium Cards

Greeting Cards (52 total):

"Get Well Soon", "Condolence", "Birthday", "Thank You", "Love", "Wedding", "Anniversary", "Still Together", "Sorry", "New Baby Boy", "New Baby Girl", "Congratulations", "Graduation"

Stationery cards (12 total):

4 Letter templates
4 Coffee templates
4 Movie templates


Dev: High Loyalty, Looming Business


Recent surveys reveal great news for iOS development. The first is a broad indication of platform health: iPhone owners are the most loyal out of any mobile platform. The Global Smartphone Study 2010, conducted by mobile analytics firm Zokem, sampled 1,500 smartphone users in the US and found that the iPhone leads consumer loyalty at 73%. Google Android ranked second in the survey with a loyalty rating of 40%.
“The figures suggest clearly that iPhone is the top performing platform in terms of user loyalty, and therefore, it is an increasingly likely pick for a repurchase,” Zokem CEO Dr. Hannu Verkasalo said. “Android is a good number two in the US market, even though the loyalty score is not nearly as high as it is for iPhones, but it seems that people who are using Android are also very likely to buy an Android-based device as their next smartphone too.”
As you might expect with a high loyalty rating, the study also found that the churn rate (percent of owners that intend to switch platforms in the next 12 months) for iPhones is the lowest. At 29%, iPhone yet again tops Google Android at 44%. Overall, iPhone, Android, and Blackberry produced respectable loyalty numbers, while Nokia and Palm didn't fare so well. This is attributed to limited app compatibility, a lack of carrier options, and overall low adoption.
A second survey conducted by Kelton Research for Sybase, Inc. found that 2011 will see a huge push from IT managers for mobile application support. The survey reached out to 250 IT managers from the US and the UK and found the overwhelming majority – 90% – are planning to introduce new mobile applications this year. What's more surprising, 21% of respondents are planning to introduce 20 or more mobile business applications. 56% surveyed think that reaching company information from mobile platforms is an important part of doing business. The push factors behind mobile adoption are mostly predictable: 63% plan to implement mobile apps to save costs, 51% to enhance productivity, and a surprising 50% of IT managers report that employee demand is driving adoption.
“The proliferation of new devices, coupled with the vast expansion of mobile applications used by consumers has paved the road for mobility solutions to enter the enterprise at the worker, workgroup, and workflow levels,” Sybase Product Marketing Senior Director Dan Ortega said. “Given all this, we expect 2011 to be the year of the transformation of the enterprise. As evidenced by this survey, IT managers will be faced with greater complexities and requirements across the entire enterprise mobility framework, which is where a leading mobile solutions provider like Sybase can take an entire industry to the next level.”
Since the rise of the App Store and its impact on iPhone development Atlanta, many have salivated over the business implications of the technology. It looks like 2011 may be the year all those fevered dreams finally see the light of day. As evidenced by the surveys, iPhone users aren't going anywhere any time soon, and there's already booming demand for business applications. From the sounds of it, these aren't one-off business applications either. With several IT managers looking at 20 or more applications, there's a need right now for a full-featured mobile business suite, which means lots of iPhone development and iPad development for the iOS developers that can strike while the iron is hot. You may want to start brushing up on enterprise resource software and mobile integration, because there's loads of work just around the corner.

Apps: iCards HTML 1.2 Released

A new version of iCards HTML has been released. It includes lots of enhancements and improvements:

- Birthday Cards.
- More custom text areas.
- HTML rendering improvements and optimizations.
- UI Improvements.


Apps: EnistApp 1.0 released

A full fledged RSS reader. You will need zero set up just select live feed tab. Select "Select Feed" and choose from the variety News feeds.
Ability for customers to access the Enlist Media network blogs within the application
New or existing customers can submit new advertisement inquiries on the go .
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